LUNAR NEW YEAR
CAMPAIGN

AUTO WEST GROUP

Honouring the Traditions.

To connect authentically with the Mandarin-speaking community, the campaign moves beyond simple translation and focuses on cultural resonance. We leverage the Lunar New Year as a time of new beginnings, family, and prosperity.

Lunar New Year RVN-BMW Static February Vertical.png

Key Pillars:

More Than Just Translation: We don't just translate English ads. we craft themes and cultural nuances that reflect the values of the local Chinese-Canadian community.
Platform Precision: We deploy targeted ads on Meta platforms, ensuring we reach the audience where they are most active.
CRM Integration: Since Lunar New Year is a high-traffic period, our system ensures that inquiries from Mandarin-speaking leads are routed instantly to the appropriate sales staff, maintaining a seamless "first language" experience.
Visual Aesthetics: Utilization of high-end creative featuring traditional red and gold accents paired with luxury automotive lifestyle imagery that appeals to the specific demographics within the Auto West Group's territory.

Print Promotions

Auto West BMW

Website Banners

Auto West BMW

DIGITAL ADS

Auto West BMW

Lunar New Year RVN-BMW Catousel February 1.png

Carousel 1

We adapt messaging for local Mandarin-speaking values, ensuring creative feels authentic to the Auto West brand while honouring cultural traditions.

Lunar New Year RVN-BMW Catousel February 2.png

Carousel 2

We pair cultural symbolism with market-specific incentives, using auspicious price points to drive higher engagement within the Chinese-Canadian community.

Lunar New Year RVN-BMW Catousel February 5.png

Carousel 3

We bridge the gap between festive interest and showroom appointments, ensuring high-value offers reach the right audience to maximize seasonal growth.